Augmented Reality (AR) has changed the way people interact with eCommerce websites, redefining the way people shop online while sitting in the comfort of their homes saving time and effort! Isn’t that true? While some users are way smarter in detecting the product just by looking at it, some get stuck with confusion regarding the product, its size, its quality, and its real-world appearance.
Consider a scenario where a man places an order online for a center table through an XYZ eCommerce app and remains unsure about its size and appearance in the guest room. So, to eliminate such confusion, augmented reality (AR) comes into play. It helps eCommerce brand owners provide the finest online shopping experience. AR in eCommerce is a cutting-edge technology that seamlessly blends the digital and physical world, enabling users to try products in real life with the help of computer-generated images.
So, if you desire to develop an eCommerce app where your audience no longer thinks ‘This dress looks great on the model, I wonder how it will look on me’, then this article is for you! Without any second delay, let us dive deeper into the world of augmented reality and get to know how it has revolutionized eCommerce app development.
Discovering the Use of Augmented Reality in eCommerce
Augmented Reality has completely transformed the online shopping experience and user interaction with eCommerce websites. No doubt augmented reality has powerfully side-stepped the chances of being fooled by the size or appearance of the products. By letting users try the digital images on their digital property images, Augmented Reality has assisted users in getting a fair view of the product and how it will look in their space.
AR ECommerce Apps have put a complete shut on those who always criticize online shopping for being impersonal and lacking the real-world touch and thrill of physical retail.
Discovering the Benefits of Using Augmented Reality in eCommerce App Development
Augmented Reality has become a game-changer in e-commerce apps offering countless benefits to the users and online business. Let us discover some of the leading benefits of using augmented reality in eCommerce app development:
Enhanced Customer Online Shopping Experience
By sidestepping customer disappointment of getting inappropriate style, and color on the arrival of the product, Augmented Reality has truly changed the way customers view online shopping. It has given them the power to try the digital world products/clothes on themselves or home setting just with the help of a smartphone. By leveraging immersive and interactive experiences for users, AR eCommerce apps have made online shopping more interesting and engaging. It has also enabled users to get a fair idea of the product or the cloth by watching it from different angles and their real-time appearance.
Also read: 10 Advanced eCommerce Mobile App Features to Help You Standout in the Market
Enhanced Product Visualization for Users
What could be better than having access to real-time experiences of the products/clothes shown online? AR eCommerce development has remodeled the online shopping experience for users. They no longer have to be puzzled or confused even after placing the order. They can simply try the digital image in a real-time setting. For instance, you need to buy a wall hanging and you are unsure of how it will look on your wall. Here, you can simply get the digital image of the wall hanging, and with the power of Augmented Reality, you can virtually place the image on your wall via your smartphone’s camera. This will not only waive off guesswork but will give users an advantage of informed decision-making while online shopping.
Reduction in Product Return Rates
The biggest challenge for eCommerce websites was high product return rates due to faulty, damaged, or other reasons. The core reason behind this was the inability of the customers to get an actual idea of how the product would look in real life, especially for fashion industries where the customers were not sure if the dress would fit them or not! With the help of Augmented Reality, customers now can virtually try on dresses and other products like furniture, wall paintings, home decor products, and more and make personalized decisions. Through immersive interaction, customers can enjoy the opportunity to try before buying just like the real-world physical stores.
Improved Customer Satisfaction
Several leading Mobile app development companies made the best decision by introducing Augmented Reality in eCommerce apps. This feature has completely transformed the online shopping experience, enabling customers to sit comfortably at their homes virtually trying out products and finally purchasing them based on real-time product assessment. This has reduced confusion and increased customer satisfaction.
Improved Personalization & Recommendations
Have you ever noticed that you get size recommendations (based on your previous purchases) before adding a dress to your cart? Yes, this is what Augmented Reality is! AR integrated with Artificial Intelligence can powerfully enhance the consumer experience by giving them worthy suggestions, personalized tips, and recommendations regarding similar products helping them make the best purchases online. This has not only improved customer relationships but has fostered brand loyalty.
Comprehensive Product Information
Earlier, there were fewer product descriptions available. Now, with the help of Augmented Reality, consumers can instantly assess real-time information like size, fabric, and quality, and even check the model size wearing the dress for better decision-making. By offering a wealth of product data at their fingertips, customers can decide quickly on whether to buy the product or not, significantly reducing the return rates due to improper size, fabric concerns, and more.
Reduced Time & Effort While Shopping
Now, your consumers do not have to spend time standing in long lines to use the trial room! With AR eCommerce apps, you can simply open the desired product list you wish to purchase, select your favorite products, and your selected size, add them to your cart, place your order with the desired mode of payment, and woohoo! Just wait for the final delivery!
Gamified Shopping Experience
According to Simpalm, an eCommerce development company, “Some eCommerce apps use gamified features like swirling the pin and winning the prices, tapping on the gift to unlock freebies, etc to enhance the online shopping experience. This not only thrills the users but encourages them to participate and win prizes, because who doesn’t love free products?”
Concluding Thoughts
The evolution of AR eCommerce apps has lent a powerful helping hand in shaping the future of eCommerce apps. Letting people experience a real-world scenario has added an extra layer of trustworthiness and filled the long-desired gap between the online shopping experience and the physical store experience. It has not only enhanced the online user experience but has changed the way people perceive online shopping. This top-tier technology seamlessly takes users to the digital world and completely interacts with virtual overlays with the help of a smartphone.
Mobile App development services have incorporated Augmented Reality in such a way that it fine-tunes the user experience and makes them amazed at how they can explore the digital world from the comfort of their homes. It not only has transformed consumer trends but also shaped the future of eCommerce with its eye-popping features.
Are you ready to elevate your e-commerce app with the magic of Augmented Reality? Then, what’s the wait? Explore the vast world of AR at Apptunix, a leading AR VR app development company, and hire mobile app developers to enhance your app’s user experience. Give your customers a fulfilling virtual ride on their exceptional online shopping journey they’ll love!
