If your online store on Shopify seems stuck with sales, don’t worry, you’re not alone! It’s common for many Shopify sellers to face challenges in boosting their sales.
Shopify is a competitive platform, hosting nearly 2 million sellers vying for attention. With numerous stores in each category utilizing appealing templates, designs, and strategies, it’s crucial to think creatively to attract new customers.
The good news is there are numerous actions you can take to enhance your Shopify sales. This article explores some effective ways to increase your sales:
- Make your website easier to navigate
- Figure out exactly who your audience is
- Make sure your online store works well on phones
- Skip the mandatory sign-ins
- Build trust in your brand
- Make your product pages look top-notch
- Show off what makes your products special
- Keep tweaking and improving your product pages
- Think about offering free shipping
- Grab customers’ attention with content marketing
- Use SEO to make your store easier to find
- Try out paid ads on social media
- Keep an eye on what’s happening on your social media channels
- Encourage your current customers to tell their friends about you
- Create a solid plan for emailing your customers
- Work on building strong customer loyalty.
your website easier to navigate
Almost half of users leave a website due to poor functionality. If customers can’t quickly find what they’re looking for, they’ll likely leave. It’s crucial to make your store easy to navigate, with a visible menu on the homepage for different product categories. Shopify allows you to categorize products by vendor, type, or tags, making it easier for shoppers to find and potentially purchase similar items
Figure out exactly who your audience is
Refine your understanding of your target audience. If your audience is too niche or if your marketing is attracting the wrong crowd, take a moment to redefine who you’re targeting and how to attract them. Visualize your ideal customers by considering their gender, age, location, income level, interests, and hobbies. Being specific helps you tailor your strategies to attract the right customers.
Read also: 5 easy steps to add product review to your wix ecommerce website
Make sure your online store works well on phones
With a majority of online shopping happening on smartphones, it’s crucial to provide users with a seamless mobile experience. This not only enhances user engagement but also boosts the conversion rate. If your store isn’t optimized for mobile, you could miss out on significant business.
Skip the mandatory sign-ins
Streamline the checkout process by making it quick and simple. About 70% of online shoppers abandon their carts, and forcing users to create an account contributes to this. Offering a choice on the checkout page, allowing purchases without signing in, can significantly reduce cart abandonment.
Build trust in your brand
Customers prefer purchasing from trustworthy stores. A poorly designed store with glitches or excessive pop-ups creates a negative experience. Building trust involves creating a high-quality, flawless e-commerce store. Utilize online reviews and testimonials to instill confidence in potential customers. Reviews serve as social proof, showing that others have made successful purchases.
Make your product pages look top-notch
The product page is critical in influencing a customer’s decision to make a purchase. Craft compelling and error-free product descriptions, including details like size, material, color, and usage. Upload multiple high-quality product images from different angles to provide a comprehensive view. The product page should address customer queries and include a clear call to action.
Show off what makes your products special
Identify your brand’s strengths, whether it’s competitive pricing, superior quality, unique identity, quick delivery, or solving a customer problem. Focus on these strengths in your marketing strategies to drive sales. Offering free samples with orders can also entice customers to try your products.
Keep tweaking and improving your product pages
Think like a shopper when optimizing product pages. Provide all necessary information through text, photos, close-up views, videos, and customer reviews. Include product specifications and use professional, clear product photos with consistent lighting and backgrounds to build trust in your brand.
Think about offering free shipping
Customer expectations are always evolving. With the rise of online shopping, free shipping has almost become a standard demand. In fact, 66% of consumers now expect free shipping for all their online orders.
Most shoppers prefer to see the full cost on the product page. Adding extra shipping fees during checkout can discourage customers. That’s why it’s crucial to offer free shipping. You can achieve this by incorporating the shipping cost into the product price.
Grab customers’ attention with content marketing
Content marketing involves creating original content that talks about topics related to your product or brand, naturally guiding potential customers to your store. This content can take various forms, such as articles, blogs, interviews, podcasts, videos, or social media posts.
Apart from attracting customers, content marketing helps define your brand. Issues your business cares about can provide engaging content that persuades like-minded shoppers to choose your business. This strategy is also beneficial for improving search engine optimization (SEO), making your Shopify store more visible to potential customers.
Use SEO to make your store easier to find
SEO helps people easily find your store. When customers search for a product online, they might get hundreds of results. How do you ensure they find your store first?
The answer is SEO. By optimizing your store using relevant keywords, you can make it one of the top results on a search engine, bringing organic traffic your way. This is crucial because 75% of people rarely scroll past the first page of search engine results.
Shopify assists users in creating SEO-friendly pages with keyword-rich titles, metadata, and URL slugs. Various downloadable Shopify apps and plugins can identify and fix any issues in your store.
Combining SEO with content marketing is a powerful tool for increasing search engine rankings. Blog posts and original content play a significant role in attracting new customers.
Try out paid ads on social media
Social media marketing is an excellent way to showcase your product to customers. Create product marketing campaigns that talk about your brand and the value of its products. Present this information in an interesting, informative, and creative manner to capture attention.
Influencer marketing, especially in social media campaigns, can provide social proof when influential figures talk about your product. Customers are more likely to trust your product when recommended by someone they trust.
Consider these platforms for social media advertising to boost sales
- Facebook: Largest user base; lets you define your customer category based on metrics like location, age, gender, and interests.
- Instagram: Great for targeting a younger audience, especially those between ages 18 and 44. Use various content formats like photos, videos, stories, carousels, and reels to expand your following.
- Pinterest: Attracts users with specific needs seeking inspiration for purchases or researching products. Promoted pins push ad content to the top for better visibility.
- Google: If you want faster results than SEO, Google Ads can help. It allows you to advertise your products to audiences searching for specific keywords.
Keep an eye on what’s happening on your social media channels
Social media is not just for advertising; it’s also a valuable tool for understanding customer opinions. Listening to what customers say about your products can guide improvements.
Social media enables brands to engage with their customers by starting conversations, creating excitement about a product, and building new relationships.
Engage customers with interactive live streams, product reveals, and polls. Active participation on social media contributes to defining a clear brand identity, which can translate into increased sales as brand awareness grows.
Encourage your current customers to tell their friends about you
Your existing customers can be your best advocates. Encourage them to bring more customers to your store by providing the right incentives. How can you make existing customers promote your brand?
- Exceed Expectations: Positive experiences lead to positive talk about your product or brand. Freebies or free delivery can create word-of-mouth publicity.
- Offer Incentives: Many brands reward customer referrals with discounts on future purchases. Entice the referrer with attractive offers for every new customer they bring in.
- Encourage Reviews: Positive reviews are a simple yet effective way for existing customers to convince new shoppers to make a purchase. Reviews help build trust and confidence in your brand.
Create a solid plan for emailing your customers
Email marketing is a popular and cost-effective way to drive results. For every dollar spent on email marketing campaigns, you can get a return on investment (ROI) up to 36 times.
As a store owner, send marketing content to customers who have signed up to receive emails. Types of emails to consider include:
- Welcome Emails: For first-time users.
- Reminders: Encouraging cart abandoners to complete their purchase.
- New Offers: Sharing promotions and discounts.
- Product Launches: Introducing new collections.
Emails help keep your store in customers’ memories, making them likely to think of you the next time they want to buy something. You can complement emails with SMS texts if customers sign up for them. However, be mindful not to overwhelm customers with too many emails, as this may lead to them unsubscribing.
Work on building strong customer loyalty
Rewarding loyal customers contributes to customer retention. Establish a loyalty program featuring:
- First Dibs on Sales
- Discount Codes or Coupons
- Priority for Giveaways
- Promo Codes
- Special Offers on New Products
Additionally, incorporating user-generated content on your social media and Shopify store makes shoppers feel connected to your company’s growth story. Involving influencers in your marketing strategy can add a layer of trust. Building brand loyalty creates opportunities for upselling and cross-selling to a dedicated customer base
